When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. This course will help participants learn how to influence and persuade in a variety of areas.

What persuades you to make a decision or change your mind about something? Is it a compelling story, a good deal, or something else? We’re all so different, and we can all be influenced in one direction or another.

In this session, you’ll explore how persuasion works. We’ll also review the pre-assignment where you read about persuasion, influence, and manipulation.

If you are blessed to have time to prepare yourself before persuading, you have the opportunity to craft something that is ideal.

In this session, we’ll explore the concepts of pushing and pulling, communicating with confidence, and frame of reference.

How are you adjusting to the idea that you may have been persuaded or manipulated into taking this course? Does that knowledge have an effect on your feelings about the person who encouraged you to be here right now?

In this session, we’ll explore what getting a good start in establishing rapport looks like, as well as techniques that you can use to add some oomph to your persuasive capability.

If you extend influence frequently, you may find it helpful to have a framework to guide your thoughts and the way you structure what you will say. Practicing this a few times will help it get more readily available to you.

In this session, you’ll explore the five s’s of a persuasive presentation, from significance through suggestions.

We are social creatures, and human nature draws us to the power or stories. Whether you are a natural storyteller or you need to really work at it, mastering the ability to tell a compelling story will help you extend your influence.

In this session, we’ll explore the importance of story. You’ll also work on crafting your own stories with your new knowledge.

Neuro linguistic programming is a powerful addition to your influencing toolkit. These techniques are a little like learning to play a game of checkers: the concepts are simple, but mastery takes practice and commitment.

In this session, permit yourself to be immersed in the language, concepts, and practicality of NLP and how it can help you to persuade.

Now that you have completed this course on Influence and Persuasion, how will you use the things you have learned? Creating a personal action plan can help you to stay on track and on target. When you take responsibility for yourself and your results, you get things done!

In this session, you will be asked questions to help you plan your short-term and long-term goals. This final exercise is a way for you to synthesize the learning that you have done and to put it into practice.